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Press Release



National Senior Living Provider Teams Up with Red Hat Society

NASHVILLE, TN 12/21/2009


Brookdale Senior Living is teaming up with the Red Hat Society to offer its female residents across the nation a chapter within their communities to conveniently participate in the comradery and social interaction the Red Hat Society nurtures.

Unique in its Optimum Life® culture, Brookdale Senior Living is the leading provider of senior living communities in the nation. Optimum Life is exclusive to Brookdale Senior Living communities, and is a lifestyle where whole person wellness is achieved through fulfillment in six key dimensions of wellness - physical, emotional, purposeful, social, spiritual, and intellectual. Through the six dimensions of wellness, opportunities are provided for residents to choose a healthy lifestyle that adds value and fulfillment to their lives.

The Red Hat Society, a leading worldwide organization empowering women to have fun, strengthen their community and unite those that are passionate and like-minded and believe in the joys of sisterhood at any age, will represent another opportunity for residents to embrace all dimensions of Optimum Life. The Red Hat Society empowers women of all ages to celebrate sisterhood, embrace life and live it to the fullest.

"The mission of the Red Hat Society and Brookdale’s cornerstone of ‘having fun and celebrating life every day’ aligns together perfectly," said Sara Terry, senior vice president of Optimum Life for Brookdale Senior Living. "By teaming up with the Red Hat Society and bringing their unique programs to our communities, we are both achieving this mission of fun and celebration for our residents."

‘Brookdale’s dedication to celebrating life blends beautifully with the philosophy of the Red Hat Society," says Red Hat Society CEO Debra Granich. "We are an organization empowering women to enjoy every moment of life together and we are very excited to welcome new members from the Brookdale communities to share the journey."

Some well-known characteristics of the Red Hat Society members include enthusiastic dress in colorful attire, including distinctive red hats and vibrant purple colors.

Red Hat Society chapter meetings will commence in Brookdale Senior Living communities in January 2010.

Brookdale Senior Living Inc. is a leading owner and operator of senior living communities throughout the United States. Currently the company owns and operates more than 565 independent living, assisted living, Alzheimer’s and dementia-care facilities, rehabilitation and skilled nursing centers and continuing care retirement centers in more than 36 states. Brookdale communities serve more than 53,600 residents each day. The company is committed to providing an exceptional living experience through communities that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents. Brookdale is a publicly-traded company (NYSE: BKD). For more information, visit .

The Red Hat Society (RHS) is a global cultural phenomenon often referred to as the original social network. The Red Hat Society is an organization of women who have come together to celebrate life, sisterhood and the pursuit of a good time! RHS members can usually be spotted adorning red and pink hats. RHS members are the mothers, daughters and grandmothers of society - women from across the globe sharing a passion for life. Joining the Red Hat Society opens the doors to a world of fun, friendship and sisterhood. In addition to local, national and international events, members of the Red Hat Society receive special benefits such as discounts, and much more. To learn more about the Red Hat Society or purchase a membership, please visit http://www.redhatsociety.com, or for media inquiries please contact Tyler Barnett at 323-937-1951.

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Contact: Matt Fontana , Vice President, Creative Marketing & Public Relations , 615-564-8145, mfontana@brookdaleliving.com